RayBan Meta ‘26
Credit:
Creative Director: Timothy Cheng, Daniel Illic
Producer: Alyssa Cashmann, Jamie Gartner
PM & IMM: Katie McGuigan, Allie Roseman

Photographer: Axel Morrin
Stylist: Imruh Asha
Director: Colin Solal Cardo
Director of Photography: Madison McKamey

Agency: Carousel
ECD: Eric Kaufman
Director, Client Service Roxi Ratcliffe
Account Director: Anthony Fernandez
Project Manager: Miranda Diaz
Creative Director: Jaclyn Merk
Associate Creative Director: Rachel Wilkinson
Associate Creative Director: Amy Borgstrom
Head of Production: Brennan Galvin
Producer: JP Rubio
Producer: Annie Denten

Our task for RayBan Meta ‘26 was to continue the momentum created from Luxotica and Meta partnership and position the brand as one that celebrates living forward in iconic style. 

I led their FAHO core assets by building a world in fasion editorial. We used intentional styling and sets for our assets feels simple and confident as the industry leader for AI glasses should. And for the contextual pieces, it’s all about showing our wearer in their flowstate. 

 This project is fairly simple and isn’t that deep. It’s a product asset capture.