Road to Rio 2016





Credit

Client: Nike
Agency: W+K Shanghai
Creative Director: Terence Leong, Azsa West
Creatives: Timothy Cheng, Marc Guerrta, Max Pilwat, Arlene Lu, Liu Wei
Producer: Xuan Ong, Bernice Wong
Project Manager: Nicole Bee
Account Manager: Karen Peng, Chuck Xu
Film Director: Siri Bumford
Film Production: Knucklehead
Photographer: Boogie, Tang Ting
Production: Bloc

A new wave of Chinese athletes emerge for the 2016 Rio Olympic. Unlike the older generation, this new force is outspoken, optimistic and fueled with fire. Our mission was to introduce these new athletes with an injection of Just Do It spirit forming a facade for the next wave of China.